New Product Release Party at Rockmount
We are thrilled to be saddling up with a great American company like Rockmount Western Wear and honored to be guest hosts at their store in downtown Denver on October 12th for a small party to show off the new duds.
We will raffle a few off and enjoy a few beers courtesy of our favorite outlaw breweries, Dogfish Head and Oskar Blues.
Rockmount Western Wear
1626 Wazee Street
Downtown DenverDate and Time:
Friday October 12th
2-6 PMNo purchase is necessary to attend, but we bet you can’t leave the store without buying something.
Beerheads and TotalBru are thrilled to announce a brand new product designed and crafted exclusively for hop lovers.
And we are privileged to be working with the folks at Rockmount Western Wear Mfg. to bring you this Limited Edition Rockmount Hop Shirt, a beautiful hand-stitched Western shirt in both ladies and mens styles that blends the beautifully embroidered hop vines and cones with classic Rockmount details.
Rockmount Western Wear is a uniquely American company founded by a unique American. Papa Jack Sweil is now 106 years old and quite likely the oldest active CEO in the country, if not the world. Jack started Rockmount in 19… and still makes his way to the office every day. And he wears shirts older than you. A lot older.
When most companies were looking for ways to manufacture cheaper goods in faraway lands, Rockmount remained stubborn about quality and believed in the notion that people would be willing to pay a little more for a better product. And so Jack went on making products of uncompromising quality and handcrafted detail.
Not unlike some brewers I know, come to think of it.
And so it was natural that when I started to look into a high-end hop embroidered shirt to go with our existing Hop Hawaiian shirts, Rockmount was the first place I turned.
And I have not been disappointed. We knew they are tremendous shirtmakers, but we were still amazed. TheWe curling hop vines and plump cones were designed with the feeling they would have to be reduced, thickened or otherwise modified to allow for embroidery. But no change was needed and the results have far exceeded our hopes. And we are sure you will agree that this is one special shirt you will want to iron and hang and care for…and wear as often as you can for as long as it lasts. Or you do.
And when it comes to lasting, well, the people at Rockmount are experts at that too. Talk to Jack about it. He’s at the store most days.
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